Thanks to their SmartWater, the folks at Glaceau have roped me in as a loyal customer. I am not ashamed to admit that this is primarily thanks to their clever packaging- I mean, a goldfish in your bottled water? That IS smart.
"If they make ONE product I like, then perhaps I should try their others" was the winning strategy that led me to pick up VitaminWater.
My general rule for any beverage since I became a Diet Coke addict is that it not add calories (extra work) to my day. I allow VitaminWater to break this rule only because its smidgen of calories is laced with vitamins.
And if you know me, you know how I feel about Vitamins!
(no? well, I like them- a lot.)
Essential is sort of a morning orange juice substitute that you can even substitute for breakfast altogether, and I'm digging it.
You don't even HAVE to say it, I know, I know- maybe they are just telling me it is really good for me but has only the equivalent of a Flinstone's Chewable dropped in... maybe I'm buying hype... but hype tastes good, so why not?